It’s that time of year again when speculation about the 2022 Titleist driver builds momentum. The current Titleist ‘Titleist speed’ series drivers, the TS and TSi lineup, were born out of the huge success of the Titleist 917, and before that the 915 and 913 lineup. With that in mind we take a closer look at the typical Titleist driver release cycle and try to understand what we can expect from a possible 2022 Titleist driver.
The first time we heard the name ‘Titleist Speed’ was with the TS2 and TS3 drivers which were released in September 2018. This was a culmination of the huge amount of R&D work that had gone into ‘Project Speed’. Titleist went into incredible detail with the TS2 and TS3 drivers to try and extract the maximum amount of speed from the driver. The result was two driver options both of which were engineered to create a faster ball speed with higher launch numbers along with low spin levels, and increased MOI creating more distance and forgiveness.
With the release of the TS2 and 3 there was immediate discussion from Titleist fans about what would be in store with the TS1 and TS4 options. The TS4 broke cover in April 2019 and we had to wait a little bit longer for the TS1 which arrived in June 2019. The Titleist TS4 was specifically design to massively reduce those spin rates and provide a lower launch option that didn’t come at a cost of speed and stability. The likes of Adam Scott immediately put this in play. The TS1 on the other hand was aimed at players with moderate swing speeds and was by far the lightest of the four drivers.
The TS drivers brought enormous success for Titleist and in September 2020 we got our first glimpses of what was to come when Titleist put their TSi2 and TSi3 through their Tour proving process. The full release of the TSi2 and TSi3 drivers came in October 2020 and was an instant success for the brand. Titleist staffers immediately added them to their bags and we saw the likes of Justin Thomas, Jordan Speith and Patrick Cantlay all making the switch. The TSi2 was developed with massive speeds in mind and consistent accuracy across the face. Improved aerodynamics created more speed and with the new shape came a new sound that is incredibly satisfying.
The TSi3 allows more precise control over the CG placement and includes an adjustable CG track that provides settings for speed-tuned performance. The faces of both the TSi2 and TSi3 are made from ATI 425 Aerospace Titanium that helps to deliver increased ball speed in every area of the face.
In the same way the TS2 and TS3 came first, followed by the TS1 and TS4, the TSi driver lineup was finalized with TSi1 and TSi4 which was released in February 2021. Unlike the TS1 and TS4 however the TSi1 and TSi4 were released at the same time. Similar to the TS1, the TSi1 was aimed at Golfers with a moderate (90mph or less) swing speed that are looking to increase both club and ball speed. With roughly 30% of all Golfers swinging at these speeds it makes up a huge target market for Titleist.
With the TSi4 the same aim of increasing the ball speed whilst maintain ultra-low spin levels was front of mind during the design process. With Golfers who need aggressive spin reduction in order to aid their distance the TSi4 was the go-to choice.
So when will Titleist release their next driver?
With all that in mind, and the knowledge that before the ‘Titleist Speed’ drivers the Titleist 917 D2 and D3 drivers were released in October 2016, we can see that there is a pattern to Titleist driver releases. A new driver lineup appears to occur every 24 months putting a possible 2022 Titleist driver release around September/October 2022. The 2nd iterations (TS1/TS4 and TSi1/TSi4) usually follow, and come around 6-7 months later.
We’ll be keeping a close eye on any glimpses of the 2022 Titleist driver so make sure you check back here for the latest updates and news on what we can expect.