Titleist fans are already thinking ahead towards the 2024 Titleist driver release and excitement is building to see what 2024 will have in store after the huge success of the TSR driver lineup we all know and love. As with previous years where we’ve taken a closer look at Titleist driver release, in this article we aim to understand the typical Titleist driver release cycle in an effort to understand when we’ll likely see the 2024 Titleist driver release and what we can expect! One thing we’re all keeping a close eye on is whether there will be a Titleist carbon driver in 2024 given the direction their competitors, TaylorMade and Callaway have all gone. In a recent article we explored if this might be the case for Titleist – Will we see a Titleist carbon driver in 2023 or 2024 >>
Current Titleist TSR drivers - released September 2022
The current lineup of drivers from Titleist are the TSR1, TSR2, TSR3 and TSR4. These models built on the massive success of the original TS and TSi models which sold prolifically for Titleist. The TSR2, 3 and 4 were first released in September 2022 but we first noticed them appearing as part of Titleist tour proving period which occurred in July/August 2022. The TSR1 arrived in January 2023 which differs from previous years when the 1 and 4 models were released together.
Titleist TS drivers - released September 2018
The first time we heard the name ‘Titleist Speed – TS’ was with the TS2 and TS3 drivers which were released in September 2018. This was a culmination of the huge amount of R&D work that had gone into ‘Project Speed’. Titleist went into incredible detail with the TS2 and TS3 drivers to try and extract the maximum amount of speed from the driver. The result was two driver options both of which were engineered to create a faster ball speed with higher launch numbers along with low spin levels, and increased MOI creating more distance and forgiveness.
Titleist TSi drivers - released September 2020
The TS drivers brought enormous success for Titleist and in September 2020 we got our first glimpses of what was to come when Titleist put their TSi2 and TSi3 through their Tour proving process. The full release of the TSi2 and TSi3 drivers came in October 2020 and was an instant success for the brand. Titleist staffers immediately added them to their bags and we saw the likes of Justin Thomas, Jordan Speith and Patrick Cantlay all making the switch. The TSi2 was developed with massive speeds in mind and consistent accuracy across the face. Improved aerodynamics created more speed and with the new shape came a new sound that is incredibly satisfying.
The TSi3 allows more precise control over the CG placement and includes an adjustable CG track that provides settings for speed-tuned performance. The faces of both the TSi2 and TSi3 are made from ATI 425 Aerospace Titanium that helps to deliver increased ball speed in every area of the face.
In the same way that TS2 and TS3 came first, followed by the TS1 and TS4, the TSi driver lineup was finalized with TSi1 and TSi4 which was released in February 2021. Unlike the TS1 and TS4 however the TSi1 and TSi4 were released at the same time. Similar to the TS1, the TSi1 was aimed at Golfers with a moderate (90mph or less) swing speed that are looking to increase both club and ball speed. With roughly 30% of all Golfers swinging at these speeds it makes up a huge target market for Titleist.
With the TSi4 the same aim of increasing the ball speed whilst maintain ultra-low spin levels was front of mind during the design process. With Golfers who need aggressive spin reduction in order to aid their distance the TSi4 was the go-to choice.
So when will Titleist release their next driver?
With all that in mind, and the knowledge that even before the ‘Titleist Speed’ drivers the Titleist 917 D2 and D3 drivers were released in October 2016, we can see that there is a pattern to Titleist driver releases. A new driver lineup appears to occur every 24 months putting a possible 2024 Titleist driver release around September/October 2024. The 2nd iterations (TS1/TS4, TSi1/TSi4 and TSi1/TSi4) usually follow, and come around 6-7 months later.
We’ll therefore be keeping a close eye on any glimpses of the 2024 Titleist driver so make sure you check back here for the latest updates and news on what we can expect and don’t forget to check to see if there is any potential in a carbon Titleist driver for 2024 – Will we see a Titleist carbon driver in 2023 or 2024?
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