There is a huge amount of brand loyalty towards Titleist and one area where this is particularly evident is a Golfer’s choice of ball. In your fourball this weekend there is a very high chance that one or more of you will be using a Titleist ball, and one of the most asked questions we see is ‘where are Titleist golf balls made’?
Well, back in 1932, Phillip E. Young was playing a round of golf and was becoming increasingly unhappy with the ball he was using. He felt that the weighting just wasn’t right and he couldn’t trust the ball to do what he wanted. He just so happened to be playing with his friend, a dentist, who he asked to X-ray the ball in order to understand what was going on inside. The X-ray revealed that the rubber core of the ball was indeed off-center. Young then went further and X-rayed more balls finding that they too had off-center cores, causing a huge lack of shot consistency. It was this that inspired Young to set out on his mission of creating the most consistent, highest performance golf balls in the World. This was the beginning of Titleist as we know it.
For the last 85 years Titleist golf balls have been made in New Bedford, Massachusetts, USA. Titleist now have a team of more than 1,100 highly skilled workers who between them have over 20,000 years of collective experience. All of it is done right in the heart of New Bedford, a city with a population of just over 95,000.
Titleist manufacturing standards in New Bedford are exacting, and during production a Pro V1 can undergo 90 quality checks whilst a Pro V1X sees 120 quality checks – the extra checks for the Pro V1X is down to it being a four-piece golf ball, where as the Pro V1 is a three-piece.
Titleist are consistently striving to maintain their dominance in the golf ball market but they are all to aware how ambitious their competitors are in closing market share gap. However, the workforce in New Bedford are made up of a group of passionate, highly motivated people who continually want to refine and improve what is already an outstanding product – making Titleist a formidable force.
“A reputation for quality does not just happen, it is achieved through years of demanding the highest standards and traditions of product and process quality.“Titleist
Watch the video about where Titleist golf balls are made
How are Titleist golf balls made?
It comes as no surprise that Titleist has an hugely in-depth manufacturing process. Throughout the whole production process computers and quality assurance teams monitor every stage in order to achieve the exacting standards Titleist expects. The key steps in the process are as follows:
- Core mixing
- Core moulding
- Casing layer
- Urethane cover
- Removing the casts
- Hand checks
Titleist also offer a unique golf ball plant tour to Team Titleist members which is bookable here: The Titleist golf ball experience
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