Current Adidas sponsored golfers
As of 2025, several notable golfers are associated with Adidas:
Collin Morikawa: Known for his precision and composure, Morikawa represents Adidas on the global stage, often seen sporting their latest golf collections.
Xander Schauffele: Olympic gold medallist, major winner and consistent performer on the PGA Tour, Schauffele was previously seen head to toe in Adidas. He’s recently signed a multi year deal with Descente however is still classed as a Adidas ambassador as he is a long time wearer of Adidas golf shoes.
Rasmus Højgaard: In December 2019, Adidas Golf announced the signing of Danish identical twins Rasmus and Nicolai to a multi-year sponsorship deal. At 18 years old, both had already made significant impacts in the golfing world. Rasmus, in particular, had recently become the third-youngest winner in European Tour history by clinching the AfrAsia Bank Mauritius Open.
The partnership entails Rasmus wearing Adidas apparel, footwear, and accessories during tournaments, aligning with the brand’s strategy to support emerging talents in golf. This collaboration underscores Adidas’s commitment to fostering young athletes and highlights Rasmus’s promising career trajectory.
Former Adidas Ambassadors
Over the years, Adidas has collaborated with several top-tier golfers. These partnerships have included some of the biggest names in golf:
Dustin Johnson: The former World No. 1 and two-time major champion ended his 15-year relationship with Adidas in early 2023. This decision was reportedly to allow Johnson to focus on building his 4Aces brand within the LIV Golf framework. The separation was described as amicable, with both parties expressing mutual respect.
Jon Rahm: The Spanish golf sensation and former World No. 1, was a notable Adidas ambassador early in his career. Known for his power and precision on the course, Rahm wore Adidas apparel and footwear during his rise to prominence, including his first major win at the 2021 U.S. Open. His partnership with Adidas highlighted the brand’s focus on performance-driven innovation and global appeal. However, Rahm parted ways with Adidas in 2021, transitioning to TravisMathew for apparel while continuing to use Callaway clubs. Despite the split, his association with Adidas remains a testament to their support during his ascent in golf.
Sergio García: The 2017 Masters champion also concluded his long-standing association with Adidas around the same time as Johnson. García’s departure from the brand coincided with his involvement in LIV Golf, where he captains the Fireballs team.
Justin Rose: The 2013 U.S. Open champion enjoyed a fruitful partnership with Adidas for several years. During this time, Rose sported Adidas apparel and footwear, embodying the brand’s blend of style and performance. Known for his elegance on and off the course, he frequently showcased Adidas’ premium golf collections, enhancing the brand’s visibility. However, in 2018, Rose parted ways with Adidas to sign an endorsement deal with Bonobos. The split was amicable, marking the end of a successful era while highlighting Adidas’ role in supporting Rose during pivotal moments of his illustrious golfing career.
Tyrrell Hatton: The fiery and talented English golfer, was a prominent Adidas ambassador. Known for his passionate demeanor and remarkable performances, including multiple DP World Tour victories, Hatton proudly represented Adidas on the global stage. Sporting the brand’s cutting-edge apparel and footwear, he exemplified the fusion of innovation and style Adidas brings to golf.
Adidas' evolving presence in golf
The landscape of golf sponsorships is dynamic, with brands and athletes continually reassessing partnerships to align with evolving goals and market strategies. Adidas remains committed to the sport, focusing on innovation and performance to meet the demands of both professional and amateur golfers. The brand’s collaborations with emerging talents like Ludvig Åberg signify its dedication to nurturing the next generation of golf stars.
In conclusion, while Adidas has seen changes in its roster of sponsored golfers, the brand continues to maintain a strong presence in the golfing world. By aligning with both established and up-and-coming players, Adidas ensures its three-stripe emblem remains a staple on fairways and greens worldwide.
